We are very excited to release the first WordPress plugin to allow for Google Universal Analytics: GA Universal. Google Analytics’ Universal Analytics is the next generation of the analytics platform. It allows for more uniform data collection regardless of platform (website, app, and more). It offers more advanced tracking and more customization. Although only in beta we think this is very exciting. We created this plugin to allow everyone to start getting the benefits of Universal Analytics.
The plugin is available for download at the WordPress plugin repository.