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An online campaign without a digital strategy is like a plane without a pilot. Digital advertising platforms are extremely powerful, but with that power comes great responsibility. Every step and process implemented during the course of a campaign should be informed, intentional, and thoughtfully planned in advance, using intelligent data to show you the best path forward. The flexibility that digital offers is a great asset in an ever-changing marketing environment, but as always, fortune favors the well-prepared – and in this case, that means investing in a robust strategy that will lay the groundwork for future efforts even as it drives your present gains.

We take strategy seriously. As an analytics-first agency, data powers everything we do.

At the beginning of each new engagement, that involves a comprehensive audit of your current digital properties and offline assets as needed. We conduct multi-channel industry and competitive analysis to uncover the best new opportunities and locate your current weak points. The final product is a holistic digital strategy with hand-picked tactics and recommendations for your brand – along with a multifaceted measurement model constructed around your long- and short-term objectives, establishing smart goals and ambitious targets for each pillar of opportunity.

Capabilities include:

  • Customer Research
  • Persona Development
  • Stakeholder Interviews
  • Customer Empathy Mapping
  • Qualitative & Quantitative Analysis
  • Competitive Research
  • Brand Guidelines
  • Style and Tone Guidelines

Say Hello.

For more information on our digital strategy services, call us at (360)-255-7312 or via email at [email protected]