An online campaign without a digital strategy is like a plane without a pilot. Digital advertising platforms are extremely powerful, but with that power comes great responsibility. Every step and process implemented during the course of a campaign should be informed, intentional, and thoughtfully planned in advance, using intelligent data to show you the best path forward. The flexibility that digital offers is a great asset in an ever-changing marketing environment, but as always, fortune favors the well-prepared – and in this case, that means investing in a robust strategy that will lay the groundwork for future efforts even as it drives your present gains.
We take strategy seriously. As an analytics-first agency, data powers everything we do.
At the beginning of each new engagement, that involves a comprehensive audit of your current digital properties and offline assets as needed. We conduct multi-channel industry and competitive analysis to uncover the best new opportunities and locate your current weak points. The final product is a holistic digital strategy with hand-picked tactics and recommendations for your brand – along with a multifaceted measurement model constructed around your long- and short-term objectives, establishing smart goals and ambitious targets for each pillar of opportunity.
- Customer Research
- Persona Development
- Stakeholder Interviews
- Customer Empathy Mapping
- Qualitative & Quantitative Analysis
- Competitive Research
- Brand Guidelines
- Style and Tone Guidelines
For more information on our digital strategy services, call us at (360)-255-7312 or via email at [email protected]