Google Analytics, Omniture, Webtrends, and KissMetrics are only as useful as the insights you derive from them. At Ethoseo, we specialize in extracting insights that drive business revenue. Our team of Google Ads and analytics specialists can uncover the hidden story in your raw data to help you make sound business decisions.
Collecting data doesn’t mean just gathering numbers. In our experience, analytics installations are the most commonly neglected part of website development. We often find that entire sections of the site aren’t tracked, or worse, aren’t delivering real data. We can examine your web analytics platform to find existing problems and recommend ways to gain further insight about your customers.
We build beautiful custom reports, dashboards, and presentations that we can deliver to you on a monthly, quarterly or yearly interval. Our analytics experts comb through your data and determine what matters and what it means. These reports don’t just deliver data–they deliver insights.
Google Analytics Training
Are you looking to train your employees? Are you tired of wasting time in Google Analytics and not learning anything about your customer? We love to share our knowledge. Our analytics training sessions will provide you and your team with the knowledge necessary to start using and understanding the power of web analytics.
Our Analytics Process
Ethoseo’s process for comprehensive digital measurement includes the following:
A web reporting document without business objectives doesn’t tell you much. Our custom web reports are designed to help improve business outcomes, and as such, the first step is to identify the key business objectives. Simply put: why does the website exist?
Historic Data Analysis
In collaboration with our client, Ethoseo will analyze historical data. We will identify useful and interesting metrics unique to your website.
Identify Key Performance Indicators
Throughout the Historic Data Analysis phase and our discussions with our client, we will be looking for key user actions that we wish to track. Once these have been identified, we will determine Key Performance Indicators (KPIs) that allow us to track those actions.
Current Analytics Verification
Ethoseo begins each analytics engagement with a website audit. This audit checks to make sure analytics code is installed correctly and throughout the site. It also uncovers portions of the site that are not tracked, but should be.
Historic Data Audit
The historic data audit complements the site audit, further uncovering tracking errors within analytics and points where tracking could be improved.
On-Site Analytics Improvement
Site Analytics Improvement Recommendations
Ethoseo will present our client with recommendations to improve tracking on their site. The client may implement these or work with Ethoseo to do so; however, doing so is not included in this scope of work.
Internal Analytics Improvement
Advanced Analytics Actions
Ethoseo will create custom segments, profiles, and/or dashboards for our client’s team and stakeholders as makes sense for the website.