Answer Engine Optimization (AEO) Agency

Get your brand cited accurately in AI answers, and measure what it’s worth.

Ethoseo is an answer engine optimization (AEO) agency that helps enterprise marketing and product teams improve how AI assistants and AI answer engines find, understand and cite their content. We work across ChatGPT, Claude, Perplexity, Gemini and Google’s AI Overviews and AI Mode. Our approach combines technical SEO, content built to be quoted, crawler access audits and ongoing prompt testing, so you can see where your brand appears, how it’s described and what traffic it drives. We work alongside your developers and content team, with a focus on AI, technology and pharmaceutical companies.

What is answer engine optimization?

Answer engine optimization (AEO) is the practice of making your content easy for AI systems to find, interpret and cite when people ask questions. You may also hear it called generative engine optimization (GEO) or LLM optimization. The goal is the same: when a buyer asks an AI assistant about your category, your brand shows up, and the answer about you is correct.

Why AEO matters for enterprise brands

What We Do

We work with your developers and content creators to make your brand easy for LLM tools to read, cite, and recommend.

AI crawler access audit

Many enterprise sites block AI crawlers without realizing it, through robots.txt rules, firewalls or bot protection settings. We review your setup and help you choose deliberately. For example, you can opt out of AI model training while staying visible in AI search.

AI visibility analysis:

We test a defined set of prompts that match how your buyers search, across the AI platforms that matter to your audience. You see where your brand appears, where competitors appear instead and which sources the answers cite.

Technical and structured data

We implement structured data that accurately matches your visible content, such as Organization, Article, Product, SoftwareApplication, Person and BreadcrumbList. We also fix internal linking, crawl issues and page types so your most important content is easy to find.

Brand accuracy and sentiment

We review how AI systems describe your brand, flag inaccurate or outdated claims about your products, pricing or capabilities, and trace them to the sources that are likely feeding them. Then we fix what’s on your site and recommend how to address the rest.

Topic and question research

We identify the questions your audience is already asking AI assistants and search engines, and where your content has gaps, so new content targets real demand.

Content built to be quoted

We restructure priority pages so their key information is clear and self-contained. That includes short, quote-ready summaries, direct answers to common questions, clear definitions and consistent facts across your site. These changes help human readers too, which is the point: the clearest answer tends to win.

Built to ship with your team

For developers: Structured data in JSON-LD, ready to add to your templates. Pull requests or tickets for crawler rules, sitemaps, internal linking and page structure. For documentation-heavy products, we can also publish an llms.txt file. Some AI developer tools and coding agents read it, which makes it useful for technical products.

For content teams: Page templates, quote-ready summaries, answer sections, definitions and “related resources” blocks, plus clear guidance on applying them to new content.

Ready to optimize your website for AI?

Let’s build a strategy to transform how AI tools read and cite your pages.

How we measure AEO

AI visibility is harder to measure than traditional rankings, so we’re clear about what each metric can and can’t tell you.

Prompt testing: AI answers vary by platform, model, location and time. We track a fixed prompt set on a regular schedule and report trends in brand mentions, citations and accuracy, rather than relying on any single answer.

AI referral traffic: We track visits from AI platforms such as ChatGPT, Perplexity, Claude and Gemini in your analytics, along with how those visitors engage and convert.

Google AI features: Google includes traffic from AI Overviews and AI Mode in the overall Search Console totals rather than reporting it separately. We pair that data with prompt tracking to give you a fuller picture.

Business outcomes: We connect visibility and traffic to the conversions and pipeline metrics your leadership team cares about.

Frequently Asked Questions

Is AEO different from SEO?

AEO builds on SEO rather than replacing it. AI features in Google draw on the same indexed content as search, and other AI platforms rely on crawlable, clear content too. AEO adds a focus on how AI systems quote and describe your brand, plus the testing to measure it across platforms.

Do we need special files or markup to appear in AI answers?

Not for Google. Google states that no special files, AI text files or markup are required to appear in AI Overviews or AI Mode. Accurate structured data still helps search engines understand your content. An llms.txt file can be useful for developer documentation, since some AI tools read it, but it is not a Google ranking factor.

Can we block AI training and still appear in AI search?

Often, yes. Several AI companies use separate crawlers for model training and for search. For example, you can disallow OpenAI’s GPTBot while allowing OAI-SearchBot, which ChatGPT uses to show sites in its search results. We review each platform’s controls with you before any changes.